The 2021-2022 season of Miami HEAT was a good one .

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This :30 spot ran across broadcast and opened up every home game on the Jumbotron. As this was the penultimate year of Udonis Haslem's (aka "The Prince of Miami") career, this spot was the ultimate hello and welcome to the 305. 

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I wrote and produced this spot and am exceptionally proud of it. 11 locations, 3 days, and a lot of salmon salads at The Betsy Hotel. 

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Agency: Colormatics