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the project
As the Senior Writer for Video at Sephora's HQ from 2020-2021, the amazing team at their Hollywood studios created over 20 original social videos a week. When COVID forced us out of the studio, we sent cameras and equipment to our content creators and did virtual productions on original content including beauty tutorials, live streams with celebs like Selena Gomez and Jennifer Lopez, viral social posts with hashtags like #oddlysatisfying, and feel-good stories from the company's own employees with their We Belong to Something Beautiful campaign.
Company: Sephora / LVMH
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